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The LED industry into the integration of enterprises during the period of giant food market
Source:ANDY         Time:2015-1-4 13:25:17

Since last year, both the domestic market or international market, many LED enterprises operating difficulties, such as Jun Tatsutaro, vision photoelectric close down in succession, the LED industry explodes ceaselessly related company capital insecurity, the operating difficulties of news. In this industry atmosphere, Taiwan LED epitaxial chip lead crystal electric announced a few days ago, 4000000000 yuan to achieve wide gallium holding power.

The personage inside course of study points out, the LED industry has entered a merger integration as the main theme of the stage, while the period may last 2-3 years. On one hand, public lighting, commercial lighting and other application gradually peatlands, lay the foundation for the market; on the other hand, the integration of the advantages of industry enterprise is not bad, can make use of consolidation in the industry occupy more market.

While a part of LED listed companies more optimistic: an optoelectronic three ( 600703), ( 002005) such as BDO 润达is accelerating the realization of the whole industry chain layout, packaging enterprises such as country star ( 002449), Hongli photoelectric (300219 ) is the business extended to the downstream application, ground the photoelectric (002638 ), Wright ( 002076 ), through the focus on the application of products, to meet the coming market volume.

Industry integration of continuing

From the entire industry, due to the economic downturn of the economy, many LED enterprises facing downward pressure on profitability. Engaged in LED packaging and application in product country stars, LED industry epitaxial chip, packaging and lighting applications in the production release period, will inevitably lead to the end of the prices of the raw materials of industry of non rational market volatility, expected product prices will continue to fall, the market price war is the normal way.

The personage inside course of study points out, LED downstream packaging and application of enterprise quantity is many, small, capital is little, in the economic downturn could not continue to operate. And the industry situation to consolidation in the industry laid a foundation, the recent crystal to widely gallium acquisition is a landmark event, adumbrative future LED industry enters overall elimination integration stage.

From the perspective of market competition, enterprises are facing a lot of LED quality and strength shortage. BDO 润达deputy general manager Dunfee introduction, for example in the public lighting lamp order competition, many small business a year capacity is only 1000 - 2000, only Zhuhai city this year, will need to be replaced approximately 30000 street lamp, next year to reach 60000, in the tender process to take into account the lamp technology product certification, the scale of the supply price, cost and capital strength and other factors, it is difficult for SMEs and large enterprises have the opportunity to compete. He said: " in the ongoing funding and operating pressures, many enterprises will face to exit, and this will contribute to the formation of large enterprise. "

Industry integration is not only embodied in the lateral expansion, the upstream and downstream vertical integration also gradually become the LED industry significant characteristics. For example, in early 2011, CREE ( CREE ) announced the acquisition of RuudLighting lighting manufacturers, CREE move through tentacles extending to the efficient LED lighting application market. While the case in the LED industry gradually increased.

" The general rule is, as an emerging industry has developed to a certain period, all will enter a time ranging from period of integration, and the integration of the industry 's long-term healthy development helpful. " A LED industry experts said, the future of the industry will form one or two leading enterprises.

Business hours of the market

Enterprises responsible person pointed out, the integration of the industry is not a bad thing, will help enterprises obtain larger market share. At the same time, policy drive, the price down, public lighting and commercial lighting applications such as the market gradually opening, the LED enterprise development has laid a broad market space.

Industry analysts believe that, at present Chinese mainland LED upstream pattern gradually clear, an optoelectronic, BDO 润达became the first echelon, the rest is in the second echelon, non-listed company has around 90, most smaller, future will be the merger integration object.

It is understood, an optoelectronic, BDO 润达LED enterprises more than at the upstream have a competitive advantage, the company gradually form a pattern of the whole industry chain.

An optoelectronic is one of the leading enterprises in the mainland LED, LED industry chain upstream and downstream applications covering chip. Company during the first half of 2012 to achieve revenues 1370000000 yuan, a year-on-year increase of 90.53%, attributable to shareholders of the listing Corporation a net profit of 466000000 yuan, a year-on-year increase of 1.55%, achieved a net profit of 304000000 yuan, grow 94% compared to the same period. The country gold negotiable securities Zhang Shuai pointed out that, along with the Wuhu base of the gradual release of production capacity, the company production MOCVD the total number has reached 100 units, the second half of the year the company still has 30 MOCVD will be opened, it is expected that the second half will further enhance the company's revenue growth rate.

ETI company after 3 years of construction, the transformation of LED industry effect has gradually manifested, the company has achieved in Wuhu, Dalian and Yangzhou's industrial layout, and built from LED epitaxial chip to the package, and then to the lighting and display, vertical integration pattern. In 2011 the company LED product income exceeds 900000000 yuan, accounted for about 3 of total revenue, and the company expects this year will reach 5 proportion. BDO 润达is at present domestic LED enterprises only achieve 4 inch LED epitaxial chip scale production company, the first half of this year company of Wuhu, Yangzhou base has been the arrival of MOCVD80, before the end of the year, there will be expected to production of more than 40, to become the domestic LED epitaxial chip of the latest technology on behalf of the enterprise.

The company deputy general manager Dunfee introduction: " BDO 润达has created a complete pattern of the whole industrial chain, which will effectively reduce the cost of product. " He said, many enterprises from the chip manufacturer to buy chip, and then to the packaging factory package, then the terminal application products sold, if every link of roughly 20% gross margin calculation, you would need to add not little cost, and the whole industry chain enterprises can avoid the cost of intermediate links, which have a stronger market competitiveness.

In addition to the vertical integration of the business, in the past, packaging enterprises are also trying to expand, in succession to seize the market. For example, country star to downstream of the breakthrough, mainly engaged in package Hongli photoelectric downstream applications using. Hongli photoelectric high once in an exchange that Guangdong Province, pioneered in the country, LED outreach programs, and Guangzhou is the first pilot city of Guangdong, Guangzhou LED enterprises, while the larger, better quality is mainly Hongli photoelectric, Guangdong EMC promoter is expected to drive the company the product in the application field of rapid development.

In the channel capacity is relatively strong ground photoelectric, Wright and some other enterprises, mainly focused on the application of product market, to seize the market through the differences in the pattern of eruption of first cup of soup. Snow Wright director Xian Shuzhong points out, each enterprise development path is different, but having a bit is determined and compared, estimated in the future 2 years could usher in LED lighting market the full volume, relevant advantages of enterprises are able to get a good return.

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